Joel Ezekiel

Behavioural money coach for people who earn well and still don't feel like they keep it.

Stop the tax panic and the 2am balance checks. Build a money system that runs even when you're tired.

MSc Behavioural Economics  |  Qualified Financial Planner

Hi, I'm Joel.

I'm a behavioural money coach and a Qualified Financial Planner. I work with self-employed people, coaches and practitioners who earn well and still feel broke.

I'll show you how to stop the tax panic, the 2am balance checks and the feast-and-famine months. And we build a system that looks after your money, so you don't need willpower.

My 12-week programme, The Money Story Method, is how we do it, one to one.

This is for you if:

  • You've downloaded budget templates you never opened.
  • You check your bank balance less often than you'd like to admit.
  • "What should I actually charge?" is a question you've never really answered. You picked a number and hoped nobody would ask why.
  • You feel a flicker of guilt charging good money for work that also means something to you.
  • Your income swings from a fully booked month to weeks of almost nothing, and you've never built anything to survive the gap.
  • You want to feel calm about money, not just "good at it".
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Watch: how the Money Story Method works

Trained in · grounded in

How can I help you?

1:1 · 12 weeks

The Money Story Method

WORK WITH ME to build your money system, one to one, and change the habits underneath it. Free 20-minute call to start.

See the programme
Free · weekly

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Budgets live above the waterline.
The real work is below.

ABOVE THE WATERLINE · BEHAVIOUR

  • Budgets
  • Spreadsheets
  • Apps & side hustles
  • Finance books & courses
  • What you track, what you try

BELOW THE WATERLINE · THE STORY

  • Inherited beliefs about money
  • Fear of looking at the number
  • Shame loops that override plans
  • Identity tangled up in earning
  • What you learned before you could name it

Most financial advice works above the line. The Money Story Method starts below it.

Client wins

In their own words. Real people, real recordings.

  • It's almost like looking in a mirror.

    Money Story Method client
  • I feel seen and called out at the same time.

    Money Story Method client
  • Permission. That one word defines my whole life.

    Money Story Method client

You've taken money off the pedestal. Now it's a tool I'm in control of, not the other way round.

Josh, yacht chef

From avoiding money as "just status" to seeing it as a tool for freedom.

Alon, personal trainer

Calmer about money, and clear on her worth.

Shambhavi, finishing her master's

Spotted the autopilot spending quietly draining him, and built a system to stop it.

Lynton, personal trainer

A breakthrough moment: seeing what her money could actually build.

Shira

Found exactly where her money was leaking, and started closing the gaps.

Jessica

See all client clips

Read all about it

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Book your free 20-minute call

Twelve weeks, one to one, just you and me. I take on 5 people a month.

Book your free 20-minute call